peso4dJAKARTA, - Pendekatan PESO sudah lazim dunakan di luar negeri sejak tahun 2014. Para Anggota International Public Relations Association (IPRA) bahkan sudahThe acronym PESO refers to paid, earned, shared, and owned (media).Gini Dietrich first used the term in her 2014 PR book Spin Sucks which advocated for honest and open communications within public relations.. The whole idea behind