The PESO Model in PR: Paid, Earned, Shared

peso4dThe acronym PESO refers to paid, earned, shared, and owned (media).Gini Dietrich first used the term in her 2014 PR book Spin Sucks which advocated for honest and open communications within public relations.. The whole idea behind4D RESULT - PCSO holds 4-Dit draws every Monday, Wednesday and Friday at 9PM. This page contains the official 4D result , lucky numbers and tips.